Travels with Shubh:
A Memoir of the MetaWorks Journey

By Susan Ross MD

* Published: October, 2009
* Format: Perfect Bound Softcover(B/W)
* Pages: 128
* Size: 5x8
* ISBN: 9781440152610

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Overview:
For over a decade, MetaWorks was a pioneer in both the science and business of Evidence-based Medicine. Travels with Shubh is a co-founder's memoir of the MetaWorks journey, as told through a series of vignettes anchored in the personal mantras of one unusual change agent who was integral to its success. The MetaWorks story vividly illustrates the highs and lows of a healthcare start-up, while at the same time providing a unique glimpse into the ongoing evolution of healthcare analytics and the business of medicine.

This book references the start of a movement that has fundamentally and forever changed the way we practice Medicine. There are many other books and articles published about Evidence-based Medicine , but there are none that tell the story from this unique perspective – that of early missionaries bringing the new EBM gospel to the 'wilds' of industry, while struggling to survive as a business start-up. Travels with Shubh is the memoir of an insider, the company’s physician co-founder, who believes the best stories should both teach and entertain.